Do More 24 Promotion

United Way of Delaware and Spur Impact Partner For Do More 24 DE

UNITED WAY OF DELAWARE AND SPUR IMPACT PARTNER TO

BROADEN REACH OF DO MORE 24 DELAWARE ON MARCH 5-6, 2020

Wilmington, DE (December 10, 2019) — Delaware is home to hundreds of unique, integral and even lifesaving nonprofits – all of which are impacting Delawareans whether they realize it or not. All of these nonprofits need more individuals—young and seasoned— to support their mission, join their boards, and raise their profile among the community. And yet, when it comes to individual charitable giving, Delaware ranks poorly, 48 out of 50 according to a 2018 study.

That’s why United Way of Delaware (UWDE) and Spur Impact Association (SI) are partnering to broaden the reach and impact of UWDE’s Do More 24 Delaware initiative, a 24-hour statewide day of giving aimed at helping participating nonprofits generate unrestricted operating funds. The online fundraising blitz begins on March 5, 2020 and concludes on March 6, 2020. All nonprofits serving Delaware and their supporters are encouraged to participate in Do More 24 Delaware.

UWDE and SI will jointly promote Do More 24 Delaware and participating nonprofits will create customized pages on SI’s “Delaware Gives” online platform. The platform makes it easy for nonprofits to engage potential donors in all age groups and demographics, including millennials and young professionals, and to solicit and collect donations. In addition to what they raise from their supporter and peer-to-peer networks, participating nonprofits will be eligible for incentive funds provided by foundation and corporate donors, bonus stretch pool funds and other cash incentives.

Commenting on the basis for the partnership with SI, UWDE President and Chief Executive Officer Michelle A. Taylor said, “The bottom line is this: we believe this new approach to Do More 24 Delaware will grow our audience, our response rate and our results. The nature of philanthropy has changed significantly over the last several years. While workplace campaigns remain an important part of United Way’s strategy, this new partnership improves our capacity to connect directly with donors and potential donors outside the workplace. We have significantly improved our access to a wider audience, especially millennials and young professionals, which is an audience that can be difficult to reach at the workplace level.”

Taylor also noted that many corporate donors place restrictions on the use of their gifts to nonprofits and that Do More 24 Delaware is one way for nonprofits to generate support that can be used for general operating purposes.

Charlie Vincent, Executive Director of Spur Impact, said he is excited about partnering with UWDE to rally Delawareans around a large-scale philanthropic event. “Thousands of professionals live and work in Delaware and are looking for ways to get involved and make an impact in their community, often through nonprofit service. We see Do More 24 Delaware as a great opportunity to activate philanthropy among the next generation of donors and to provide the nonprofits serving Delaware with an easy and meaningful way to showcase their mission and raise real dollars in the process.”

Over the next three months, UWDE and SI will be holding workshops to help nonprofits maximize their participation in Do More 24 Delaware. Nonprofits looking to participate in Do More 24 Delaware are encouraged to contact Schlonn Hawkins at shawkins@uwde.org or Sarah Fulton at sarah@spurimpact.org.

About Do More 24 Delaware

Founded by United Way of Delaware in 2016, Do More 24 Delaware is a one-day event during which nonprofits across the state participate in an around-the-clock friendly competition to raise incremental funds that go directly to participating agencies. Nonprofits

create their own outreach activities to engage supporters and compete for additional cash incentives funded by corporate and foundation donors.

About United Way of Delaware

Founded in 1946, United Way of Delaware (UWDE) works to advance the common
good by focusing on three key areas: Early Education, College and Career Readiness and Financial Stability. UWDE is engaged in a long-term strategy to eliminate the root causes of the most pressing social problems in New Castle, Kent, and Sussex counties. UWDE is also responsible for the United Way brand in Salem County, New Jersey, where its activities are guided by the Salem County Advisory Committee of the UWDE Board of Directors. For more information or to support UWDE, visit www.uwde.org, follow us on Twitter @UnitedWayDE, or on Facebook at https://www.facebook.com/UnitedWayofDelaware, or call (302) 573- 3717.

About Spur Impact Association

Spur Impact Association is a 501c3 nonprofit organization focused on building a collaborative network for any individual, organization or affiliate group seeking to connect with and develop young professionals, the future lifeblood of any organization. Spur Impact is best known for the Millennial Summit, one of the nation’s fastest-growing and largest young professional conferences held annually in Wilmington, Delaware.

For more information, contact:

Brent Porter
Vice President, Marketing, Communications & External Affairs
United Way of Delaware
302.573.3717 | bporter@uwde.org

Sarah Fulton
Associate Director of Development Spur Impact Association
302.333.6161 | sarah@spurimpact.org

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